After two years of disputes, Paris lawmakers have opposed the opening of a new McDonald’s franchise in one of the French Capital’s oldest and most picturesque roads.
The plan to inaugurate a two-story McDonald’s restaurant on the corner of Rue Réaumur and Rue des Petits-Carreaux – in the heart of the historic Montorgueil area – has come up against stiff resistance from residents and local leaders.
The pedestrian-only street – Rue de Montorgueil, which extends into the Rue des Petits-Carreaux, is renowned for its quaint shops, old cafés and fashionable restaurants. Queen Elizabeth II famously strolled down the street in 2004 as part of ceremonies marking the 100th anniversary of the “Entente cordiale” between Britain and France.
District mayor Jacques Boutalt said he wants to keep McDonald’s out in order to protect Montorgueil’s traditional shopkeepers from cutthroat competition and its children from unhealthy eating habits.
McDonald’s has denied that its arrival will rob the neighborhood of its historic charm, and points to the fact that another burger chain, Quick, and coffee giant Starbucks already do business on the street.